All Day Slim
Inspire Healthy Change
Project: All Day Slim - From Idea To Actuality.
What: Global marketing of Assam Fruit extract in pill/supplement form.
Why: Obesity rates at an all time high with several factors contributing including larger portion sizes than recommended. Ingestion of Assam Fruit extract results in appetite suppression which in turn provides a feeling of fullness from eating less food.
Result: Create All Day Slim brand and identity, establish and build online presence, develop website, product tag line "Inspire Healthy Change", design and create all marketing collateral, media buys and ad concepts. Launch e-commerce with the end goal of distribution via retail as well.